Nearly every hospitality business can relate to this one; that grumpy customer who leaves quietly and then vents their frustrations through online channels such as social media or review websites such as TripAdvisor or booking portals such as Trivago.

As a manager or owner of a hospitality establishment, it's hard not to become emotionally invested in your business and in your premises, leaving you open to a less then favourable reaction to a bad review. The best thing to do? Cool down, then publicly respond.

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